Privacy Policy

1Introduction

This Privacy Policy ("Policy") describes how 77uk ("the Platform", "we", "us", or "our"), operator of the website at https://77uk.ws, collects, uses, stores, discloses, and protects personal information relating to users ("you" or "your") who access or use the 77uk platform and its associated services.

By registering an account or using 77uk in any capacity, you acknowledge that you have read and understood this Policy and consent to the collection and use of your personal information as described herein. If you do not agree with any part of this Policy, you should discontinue use of the platform.

2Information We Collect

77uk collects several categories of personal information in order to provide, operate, and improve the platform and the services available through it. The categories of data we may collect include:

• Identity data: your full legal name, date of birth, gender, and copies of identification documents submitted during KYC verification.
• Contact data: email address, mobile phone number, and residential address or city of residence.
• Financial data: deposit and withdrawal history, transaction amounts, payment method identifiers (e.g., bKash account number, last four digits of a bank card), and account balance records.
• Technical data: IP address, device type, operating system, browser type and version, time zone, session duration, and pages visited within the platform.
• Behavioural and gameplay data: game history, betting patterns, bonus usage, session frequency, responsible gaming tool interactions (e.g., deposit limit settings, self-exclusion requests), and customer support interaction records.

We collect information directly from you when you register, make a deposit, contact support, or use platform features. We also collect technical data automatically via cookies and server logs as you navigate the platform.

3How We Use Your Information

77uk uses the personal data we collect for the following purposes:

• Account management: to create and maintain your account, verify your identity, process deposits and withdrawals, and administer your account settings including responsible gaming preferences.
• Service delivery: to provide access to cricket betting, live casino games, slots, crash games, and all other platform features; to settle bets and process winnings; and to deliver bonus and promotional offers you have opted into.
• Fraud prevention and security: to detect, investigate, and prevent fraudulent activity, money laundering, bonus abuse, unauthorised account access, and other prohibited conduct as defined in our Terms and Conditions.
• Legal and regulatory compliance: to comply with applicable laws, respond to lawful requests from regulatory authorities or law enforcement, and maintain records required by applicable financial crime legislation.
• Platform improvement: to analyse aggregated, anonymised usage patterns in order to improve platform performance, game selection, user interface design, and customer support response quality.
• Communications: to send you transactional messages (deposit confirmations, withdrawal notifications, security alerts), and where you have opted in, marketing messages about promotions, bonuses, and new games available on 77uk.

4Legal Basis for Processing

77uk processes personal data only where a valid legal basis exists. The legal bases on which we rely include:

• Contractual necessity: processing your data is necessary to fulfil the contract we have with you as a registered 77uk user — for example, verifying your identity and processing your deposits and winnings.
• Consent: for marketing communications and for non-essential cookies, we rely on your freely given, informed consent. You may withdraw consent at any time by contacting support or adjusting your account preferences.
• Legal obligation: certain data processing is required to comply with applicable law, including anti-money laundering (AML) record-keeping requirements and obligations to respond to lawful regulatory requests.
• Legitimate interests: we process certain technical and behavioural data on the basis of our legitimate interests in maintaining the security and integrity of the platform, preventing fraud, and improving platform performance — provided those interests are not overridden by your rights and interests.

5Sharing Your Information

77uk does not sell your personal data. We may share your information with third parties only in the following limited circumstances:

• Payment processors: we share the financial data necessary to process your deposits and withdrawals with payment service providers including bKash, Nagad, Rocket, and card processing partners. These providers operate under their own privacy policies and are bound by contractual data protection obligations with 77uk.
• Identity verification services: we may share identity documents and personal information with KYC and age-verification service providers as required to verify your identity and confirm your eligibility to use the platform.
• Legal and regulatory authorities: we may disclose personal data to law enforcement agencies, regulatory bodies, or courts where we are legally required to do so, or where disclosure is necessary to protect the safety of our users or the integrity of the platform.
• Game content providers: technical session data (such as session token and bet values) is passed to third-party game studios including Evolution Gaming, Pragmatic Play, Ezugi, Spribe, and NetEnt to facilitate game play. These providers are contractually prohibited from using this data for any purpose other than delivering the game session.

6Payment Data and Financial Security

All financial transactions on 77uk are processed in Bangladeshi Taka (BDT) via integrated local payment partners including bKash, Nagad, and Rocket. When you initiate a deposit or withdrawal, 77uk transmits the minimum financial data necessary to complete the transaction to the relevant payment processor. Full card numbers and mobile banking PINs are never stored on 77uk servers.

Transaction records including deposit and withdrawal amounts, dates, and payment method identifiers are retained as part of your account record. This financial history is used to process your withdrawals correctly, resolve disputes, and comply with applicable financial crime reporting obligations. You may request a copy of your transaction history at any time by contacting support.

7Cookies and Tracking Technologies

77uk uses cookies and similar tracking technologies to operate the platform, remember your session and preferences, and analyse aggregate usage patterns. The types of cookies we use include:

• Session cookies: temporary cookies that expire when you close your browser. These are strictly necessary to maintain your login state and keep your gaming session active while you are using the platform.
• Functional cookies: persistent cookies that remember your language preference, display settings, and responsible gaming tool configurations between sessions so you do not need to reconfigure them each time you visit.
• Analytics cookies: we use anonymised analytics to understand how users navigate the platform in aggregate — for example, which game categories are most visited and how long sessions typically last. This data is aggregated and cannot be used to identify individual users.

You may manage or disable cookies through your browser settings. Please note that disabling strictly necessary cookies will prevent the platform from functioning correctly and you will not be able to maintain a logged-in session. Disabling functional cookies will mean your preferences are not saved between visits.

8Data Retention

77uk retains personal data only for as long as is necessary to fulfil the purposes for which it was collected, or as required by applicable law. The following general retention periods apply: account data and KYC documentation are retained for the duration of the account relationship and for a period of at least 5 years following account closure, in compliance with applicable financial record-keeping obligations; transaction records are retained for a minimum of 5 years from the date of the transaction; technical log data including IP address logs and session records are retained for up to 12 months unless required for an active investigation.

When personal data is no longer required and no legal obligation requires its continued retention, 77uk will securely delete or anonymise it. Anonymised data that cannot be linked back to you may be retained indefinitely for analytical purposes.

9Data Security

77uk implements appropriate technical and organisational security measures designed to protect your personal data against unauthorised access, accidental loss, alteration, disclosure, or destruction. Security measures in place include: SSL/TLS encryption for all data in transit between your device and our servers; access controls that restrict staff access to personal data on a need-to-know basis; secure server infrastructure with regular security patching and vulnerability assessments; and internal data handling policies that govern how personal data is stored, accessed, and processed by our team.

While 77uk takes its data security obligations seriously, no online platform can guarantee absolute security against all possible threats. In the event of a data security incident that is likely to result in a high risk to your rights and freedoms, 77uk will notify affected users without undue delay.

10Your Privacy Rights

As a user of 77uk, you have the following rights in relation to your personal data. To exercise any of these rights, please contact our support team at [email protected]. We will respond to all verified data rights requests within 30 days.

77uk will not charge a fee for processing a data rights request unless it is manifestly unfounded or excessive. In such cases we may charge a reasonable fee or decline to act on the request, providing written reasons for our decision.

11Children's Privacy

77uk is strictly an adult platform. We do not knowingly collect personal data from any person under the age of 21. If we become aware that personal data has been submitted by a user who is under 21 years of age, we will immediately suspend the relevant account, delete the associated personal data (subject to any mandatory legal retention obligations), and report the matter to our compliance team for review.

12Third-Party Links and Services

The 77uk platform integrates third-party game content from studios including Evolution Gaming, Pragmatic Play, and Spribe. These studios operate their own privacy practices within the context of game delivery. 77uk is not responsible for the privacy practices of third-party game providers beyond the contractual data protection obligations we require them to maintain. If you have concerns about how a specific game provider handles data, you should consult that provider's privacy documentation directly.

13Changes to This Privacy Policy

77uk may update this Privacy Policy from time to time to reflect changes in our data practices, legal obligations, or platform features. When material changes are made, we will update the "Last Updated" date at the top of this page and, where practicable, notify registered users by email.

Your continued use of 77uk following any update to this Policy constitutes your acceptance of the revised terms. We recommend reviewing this page periodically to stay informed of how we handle your personal data. The most current version of the Privacy Policy will always be available at https://77uk.ws/privacy-policy.

14Contact Us

If you have questions about this Privacy Policy, want to exercise any of your data rights, or need to report a privacy concern, please contact the 77uk data team. All privacy-related enquiries will be acknowledged within 24 hours and responded to within 30 days.

Response times are measured in Bangladesh Standard Time (BST, UTC+6). We aim to resolve all data enquiries as promptly as possible and will notify you of any extension to the standard response window if additional review is required.